Description: Designed to introduce non-business students to the fundamental aspects of marketing, this course will provide an overview of the components and activities involved in making marketing decisions. Focusing more on the individual enterprise, students will develop a respect for, and ability to deal directly with, the various decision factors influencing such decisions.
While providing insight into the way customer wants and needs are transformed into developing marketing strategies and tactics, the course examines new focuses on global markets, new technologies impacting new strategies in pricing, promotion and distribution, and new thoughts challenging some of the traditional tenets of marketing thought. Branding, Positioning, Market Analysis and Segmentation, and development of Marketing Strategies and Tactics are samples of topics covered.
The course deals with each of the elements of marketing itself, and students are given the opportunity, as a team project, to prepare an actual marketing plan for a real-world client.
Course may be counted toward the Bridging Disciplines Program certificate in Innovation, Creativity & Entrepreneurship.
Official UT Course Description: Introduction to basic concepts and terminology in marketing: the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision making. May not be counted toward the Bachelor of Business Administration degree.
Prerequisites: Completion of 45 college hours or consent of University Extension.