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Foundations of Entrepreneurship


Course Number Course Title Semester Day and Time Instructor Course Fee
B A 320F Foundations of Entrepreneurship Fall 2011   TH 6-9 Eli Mercer $660.00

Description: What is entrepreneurship?

Entrepreneurship is the creation and building of new ventures. Those ventures may be highly original and innovative or they may be the McDonald's franchise for Guatemala. They may be small businesses or large businesses, they may be for profit or not for profit, they might be in the education or museum industry as well as software and restaurants. New ventures might even be a government agency. They could be whole new enterprises, new products or divisions in existing enterprises, or a franchise. They could even be a specific project, like the creation of a movie, a festival, or sporting event.

A venture is by definition new or a startup. Buying an existing big company is often not entrepreneurship, although leaders of all types and sizes of enterprises can benefit from thinking like an entrepreneur.

Who is an entrepreneur?

The entrepreneur is the key driving force behind the process. He or she could be any age, race, religion, or ethnicity, in any city or village in the world, with or without experience or education. His or her main assets are desire, energy, and tenacity.

The more the entrepreneur knows, the greater the chance of his or her success. What he or she needs to know depends on the venture at hand. But there is a core list of things one needs to think about in virtually all ventures.

The purpose of this course is to introduce the students to those basic thoughts, skills, and ideas that are common to new ventures. The course is taught by leading the students through the process of finding and developing an idea and summarizing what they discover and conclude in a "business concept plan."

This course will include an introduction to major business concepts, including strategy, finance, and industrial organization. No prior coursework will be required in order to understand the concepts presented in the class.

Course counts for the BFP certificate in place of LEB320F, MAN320F, or MKT320F.

Course may be counted toward the Bridging Disciplines Program certificate in Innovation, Creativity & Entrepreneurship.

Course activities will include frequent lectures by Gary E. Hoover, entrepreneur-in-residence in the Herb Kelleher Center for Entrepreneurship at the McCombs School of Business of The University of Texas at Austin. Hoover founded Austin-based Bookstop, which grew to be the fourth largest bookstore chain in the nation before being acquired by Barnes & Noble in 1989. Hoover then started the company that later became Hoover's, Inc., one of the world's largest online providers of information about industries, companies and executives. The company went public in 1999 and was acquired by Dun & Bradstreet in 2003. Hoover has served in numerous advisory positions in education and business, including a five-year stint on the board of directors at Whole Foods Market.

Official UT Course Description: Introduction to the mechanics and strategies for starting a business. Three lecture hours a week for one semester. May not be counted toward the Bachelor of Business Administration degree.

Prerequisites: Completion of 45 college hours or consent of University Extension.